Artist Partnerships
We execute impactful partnerships with world-renowned artists, producers, and storytellers. Through our extensive network of publishers, labels, and management teams, we enable strategic collaborations and frontline releases with both established and emerging artists across all project types.
AMAZON’s AMERICAN GLADIATORS x JELLY ROLL
Burnett was brought on to create original music for Amazon’s relaunch of American Gladiators, with a brief to deliver a bold, anthemic theme that could define the new era of the series.
Burnett songwriter David Frank wrote “Rise Up,” which immediately resonated with the studio and quickly became the centerpiece of the musical direction. Burnett then connected with Jelly Roll, who brought the track to life with a powerful vocal performance.
Released as an Amazon Music Original, “Rise Up” became the official theme of the rebooted series, anchoring its launch with a distinctive and emotionally charged sound.
DEADPOOL 2 x CELIENE DION
Burnett collaborated closely with the music supervision team on Deadpool 2, contributing an original song for the project.
The team wrote “Ashes” and brought it to Céline Dion for inclusion in the film. “Ashes” served as the film’s main theme, opening title track, and was a centerpiece of the film’s global marketing campaign.
Her performance became an unexpected cultural standout and a commercial success, extending far beyond the movie’s release. It went on to be featured in Céline Dion’s #1 Amazon Prime Video documentary Céline Dion: I Am, and was a pillar in her Las Vegas residency setlist.
GLOBAL CITIZEN x One World: Together At Home
Global Citizen is a global advocacy platform that mobilizes millions of people to take action against extreme poverty, climate change, and inequality.
During the COVID-19 pandemic, Global Citizen partnered with Burnett Music to help drive artist partnerships, secure television collaborations, and support the production of One World: Together At Home—a 2020 benefit concert curated by Lady Gaga in support of the World Health Organization, designed to encourage social distancing while fostering global unity. The event featured a six-hour digital pre-show hosted by multiple celebrity presenters followed by a global televised broadcast, ultimately mobilizing over 700,000 actions and raising more than $125 million for COVID-19 response efforts worldwide.
You can read more about the impact of the program here: One World: Together At Home
Original Song | NBC’s Songland | “Be Nice” by Black Eyed Peas & Snoop Dogg (Winning Song)
Frontline Release + Amazon Alexa Digital Campaign | “Buckle Bunny” by Tanner Adell
Original Song | Apple Watch Digital Campaign | “Malcriada” by Jarina De Marco
Frontline Release + National Applebees Campaign | “Fancy Like” by Walker Hayes (7x RIAA Platinum)
Frontline Release | “Candy” by Doja Cat (RIAA Platinum)