Jelly Roll releases Amazon Music original "Rise Up" as theme song for Amazon's American Gladiators relaunch — song becomes 2026 NHL Playoffs anthem

Burnett Music composed and produced "Rise Up," the official theme song for Amazon's relaunch of American Gladiators. The track was written and produced by Burnett Music's David Frank and Lineage Music Group's Alex Wilke, with Burnett sourcing Grammy-nominated artist Jelly Roll to perform the song, which was released as an Amazon Music Original.

Following its debut alongside the series, "Rise Up" was selected as the official anthem of the 2026 NHL Playoffs, extending its reach well beyond the show and into one of sports' most-watched postseason events.