Original instrumental music on a weeknight.
Tickets were $10.
Forty people attended.
Our live webcast was a “tip jar.”
Eleven people paid – 25 watched.
Marketing + Press Coverage
MARKETING COMMUNICATIONS – Supplementing social media marketing, we sent a press release to national media outlets to promote this weekday concert.
SAMPLE: KANSAS CITY STAR
SAMPLE: JAZZIZ MAGAZINE
Event Production Assessment
o This was a very enjoyable and successful musical experience on all accounts.
o Weeknights in Kansas City jazz venues (and, especially those with a cover charge) are normally “crickets,” so having the forty people attend the live concert event on a Tuesday night was actually great.
o A weekend performance would have yielded higher audience attendance numbers.
o We thought Westport Coffeehouse Theater was a perfect venue for our music and audience in Kansas City.
o Event planning and implementation were seamless. The concert program lists our production crew.
o Terri and I would like to thank Toni Gates and Bill Reindl for the logistical support that made for a very professional concert experience – Ticketing, Customer Service, and CD Sales.
o Audience response was extremely positive to our music and our presentation.
o Both, the live concert audience and live webcast audience expressed appreciation.
o Live Webcast of concerts is the next “thing” – it now works because the technology has finally caught up to be practical and functional for use by the typical consumer.
o The webcast audience noted the good quality of picture and sound as well.
o Michael Jefry Stevens and I had been hoping to perform together for over a decade – and, we finally did on his first-ever trip to Kansas City.
o And, with the success of this concert in the Westport district of Kansas City, we hope to make this an annual collaboration between my guitar quartet and Michael Jefry Stevens.